BlinkTags demo is live — branding migration in progress

Smart tags for
events and festivals

BlinkTags helps organizers and artists power smarter check-ins, personalized guest experiences, custom-printed lanyards, and measurable event analytics from a single platform. Every tap can unlock content, access, and useful data — and the data stays with you.

Explore Use Cases

Tap analytics

See how often tags are tapped, which experiences get the most engagement, and where attendees are interacting most.

Data collection

Capture useful event data like visits, content opens, and access checkpoints so organizers can learn what worked.

Your data stays yours

BlinkTags is built so the event organizer and the artist own the audience data created through every tap.

How it works

Three simple steps

From hardware to dashboard in minutes. No app downloads. Works on every phone.

BlinkTag-enabled event lanyards laid out flat
01

Hand out the lanyard

Each lanyard has a tiny BlinkTag NFC chip inside. Pre-program it for an artist, VIP, crew, or attendee, then give it out at check-in.

An attendee tapping their phone against a BlinkTag lanyard
02

Tap any phone

Anyone taps their phone to a lanyard and instantly opens a personalized mobile page. No app download, no QR scan — works on every modern phone.

BlinkTag mobile experience opened on a smartphone
03

See the experience

Artist bios, schedules, sponsor content, exclusive perks, access verification — whatever you’ve mapped to that tag, served instantly with analytics flowing back to your dashboard.

Analytics & Data Collection

Every tap is a measurable signal

BlinkTags turns each NFC tap into a data point you can actually use. Watch engagement happen in real time and replay the entire event afterwards — by attendee segment, by zone, by sponsor, or by artist activation. No app-download barrier, no extra hardware to deploy beyond the tag itself.

  • Tag taps over time, by hour, day, or full event
  • Unique visitors vs. repeat taps for retention insight
  • Content opens — bios, music, schedule, links, sponsor pages
  • Access checkpoints — who was scanned at which gate or zone
  • Conversion: from tap → click-through → email or follow
  • Aggregated demographic data when guests opt in

What you’ll see in the dashboard

Total taps
Live
Unique visitors
Live
Tap-to-content rate
Live
Repeat tap rate
Live
Geo / zone heatmap
Live
Sponsor / artist breakdown
Live

Live during the event. Exportable as CSV the moment it ends.

Data Ownership for Artists

Your fans, your data — not ours

Streaming platforms, ticketing companies, and major festivals usually keep the audience relationship for themselves. BlinkTags flips that. Every fan who taps your tag is your fan, with the data flowing into a dashboard that you control, export, and own.

Artists own all fan data captured through their BlinkTag — emails, follows, taps, and content opens.
Exportable at any time as CSV — no vendor lock-in, no syncing through a third party.
Granular per-tag privacy: choose what data to capture and what to keep anonymous.
GDPR / CCPA-ready consent flows are built into every public tag page.
Direct integrations with the artist's own newsletter, CRM, or fan platform.
Lanyard Customization

Lanyards designed for your brand

Every BlinkTag ships inside a lanyard, badge, or wristband form factor that you design. Pick the print, the hardware, the material, and the role — we handle the production, the NFC encoding, and the dashboard linkage.

Print & color

Sublimation, screen-print, or solid-dyed lanyards in any Pantone — single color, gradient, full bleed, or repeating logo lockup.

Hardware

Choose between bulldog clip, lobster claw, swivel hook, J-hook, or breakaway clasp. Optional ID card holders, badge reels, or phone tethers.

Width & material

10 mm, 15 mm, 20 mm, or 25 mm widths in polyester, recycled rPET, satin, woven, or organic cotton.

Tag housing

Embed the BlinkTag inside a custom-shaped silicone or recycled-plastic disc, dog tag, festival pass, or wristband enclosure.

Co-branded with sponsors

Add tier-based sponsor lockups, multi-color stripes, or QR + NFC dual-marking for hybrid activations.

Per-role design

Different lanyard art for artist, VIP, crew, press, and attendee — all of them tappable, all reporting back to the same dashboard.

Reusability

One tag. Many events.

BlinkTags are built to be re-flashed and re-worn. Issue them at a festival this weekend, send a remote update on Tuesday, and use the same hardware for a sponsor activation next month. The tag becomes a long-term piece of fan kit, not a single-use giveaway.

  • Re-flash any tag remotely from the dashboard — point an old tag at a new event, artist, or experience without printing new hardware.
  • Designed for repeated wear: durable enclosures, snag-resistant clips, and water-resistant tag pucks.
  • Hand the same lanyard out at the next tour stop, the next festival weekend, or the next sponsor activation.
  • Tags retain their unique IDs, so analytics carry across events for true longitudinal fan insight.
  • End-of-life return program: send tags back and we’ll re-program, refurbish, or recycle them.
Sustainability

Designed with the environment in mind

Live events generate a lot of waste — paper tickets, single-use wristbands, plastic credentials. BlinkTags is engineered to take those out of the equation while still delivering a premium guest experience.

rPET and recycled-plastic enclosures available for tag housings and lanyards.
Reusable hardware reduces the single-use wristband waste typical of large festivals.
Optional FSC-certified paper inserts and water-based inks for any printed components.
Lower carbon footprint per attendee compared to disposable RFID wristbands when reused across multiple events.
Take-back recycling program — return tags after the event for refurbishment or proper end-of-life processing.
Minimal packaging: bulk-shipped in recycled cartons, no individual blister packs.

Built for modern event operations

Use BlinkTags to connect a physical tag to access, content, identity, and insights without forcing guests to download an app.

Customization for every tag

Customize tags for artists, VIPs, crew, sponsors, or attendees with different destinations, content, and access rules.

Operator-ready

Manage people, tags, schedules, zones, and content from one dashboard while staff verify access from any phone.

How organizers use BlinkTags

From music festivals to premium live events, BlinkTags helps operators deliver smoother entry, better artist and VIP experiences, and a clearer picture of attendee engagement.

Festivals with artist, VIP, and crew flows
Concert tours with schedule, access, and contact details
Brand activations and sponsor experiences
Private events needing fast check-in and premium content

What a tap can do

  • • Open a personalized artist, VIP, crew, or attendee page
  • • Verify access for restricted zones in real time
  • • Trigger analytics around visits and engagement
  • • Deliver sponsor content, schedules, maps, and updates

Bring BlinkTags to your next event

Launch custom tags, track engagement, and keep event data under your ownership with a platform built for events and festivals.